Katelyn Reardon

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Experience 

Nonni Strategic Marketing (Metuchen, NJ): Marketing, Public Relations July 2021 - Present

Marketing & Public Relations Intern:

• Developed marketing strategies to build clients presence on Instagram, Twitter, Facebook, and TikTok

• Coordinate follower acquisition by completing internal and external engagement to gain followers

• Execute monthly social calendars, writing content for two different food related clients

• Monitor, measure and analyze client’s earned media coverage

• Mobilized company shipping samples to send out promotional and influencer material

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Scarlet PR Sept. 2019 - Present 

Robert Wood Johnson University Hospital Blood Drive Account Manager: 

• Lead team of 4 to promote RWJUH Blood Drives from 2021-2022

• Manage digital & social marketing for the blood drives

• Organize and direct volunteer sign up for University blood drive 

• Contribute to discussions regarding campaign design, social media management & press releases

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The Syndicate (Weehawken, NJ): Engagement & research, Marketing June 2021- August 2021

Digital & IRL Marketing Intern:

• Responsible for tracking weekly growth statistics of clients' social media accounts. Completed daily internal and external engagements to build the client’s platform

• Planned various social copies for client social media pages

• Analyzed several research projects completing spreadsheets for clients with upcoming events & work

• Oversaw Community Management to open client to fan communication in order to complete social listening, and manage responses

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Thomas Sweet (New Brunswick, NJ): Content Creation, Social Media August 2020 - May 2021 Social Media Intern: 

• Produced graphic posters and promotional materials for shared posts to entice audience

• Created platform for communication between audience and organization 

• Managed content published to Instagram, TikTok, Twitter and Facebook accounts 

• Introduced new ideas & concepts to the organization on ways to build social media platform 

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Education 

Rutgers University, New Brunswick New Jersey May 2022 

• Dual Degree Master of Communication and Media Candidate with Specialization in Digital Media

• Major in Communication with a concentration in Public Relations & Strategic Public Communication - 3.87 GPA 

• Double minor in Psychology, and Digital Communications, Information and Media

• Dean’s List - 4 semesters 

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Stockton University, Galloway New Jersey August 2018 - May 2019 

• Major in Associates of Art - 3.9 GPA 

• Dean’s List - 2 semesters 

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Volunteer

Robert Wood Johnson University Hospital Blood Drive

• Tabling events to help promote the event for 10+ hours

• Organizing events and creating promotional material for social media for the blood drive

New Jersey Folk Festival Social Media/PR Volunteer

• Volunteered for 3 hours to take pictures and videos of the event for social media. 

• Photo folder

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Skills & Interests

Digital & Social Media Fluency: 

• Instagram

• Twitter

• YouTube

• Image Editing

• Facebook

• Tumblr

• Podcasting

• LinkedIn

• Photography

• Writing Scripts

• Corporate Video Production

• Audio Editing

• Reddit

• Video Editing

• TikTok

• Written & Verbal Communication

• Social Sharing

• Environmental Sustainability

• Adobe Premiere

• Adobe Audition

• Audacity